Want To Know More About Me?

Who I Am & Where I’m From

I’m Slavoljub Djordjevic, but most people call me Slava. It’s easier that way and less complicated. I’m based in Serbia, where I live and work. I live in a small town called Kragujevac that’s around two hours from the capital city of Belgrade. I was born in a small village near Kragujevac.

Nature, Travel & Personal Passions

I love the countryside and spending time in nature. I like cycling, hiking, and various other outdoor activities. I especially like mountains and lakes. I’ve climbed several mountain tops here in Serbia and some in Austria and Switzerland.

I’m not a fan of big cities and crowded places—especially polluted places—as I’m very environmentally conscious and mindful of how my actions impact the planet, and I go out of my way to help keep it healthy.

My favorite sport is tennis. I’ve been at the 2019 edition of Wimbledon and my plan is to eventually visit all the other three Grand Slam tennis tournaments.

I like to travel a lot. So far, I’ve visited around 30 countries and been on 3 continents. My favorite country that I have visited is Italy, but the favorite country that I would like to visit is New Zealand (huge Lord of the Rings fan here—and as you know the LOTR and Hobbit trilogies were filmed there).

Because I love travel and photography, I’m sharing some of my favorite images from my travels over the past few years below.

Education & Early Career Foundations

I graduated from the Faculty of Economics, University of Kragujevac, in the programme Business Economics and Management in 2012. I started my career in marketing and sales. My first internship was at Coca-Cola, actually, as part of an intern program for young talents. After that I changed several positions mostly related to project management.

The 2016 Turning Point

I would say that 2016 was the turning point in my career. I liked the concept of remote work because it allowed me to be more flexible and work for businesses abroad and on many interesting projects. I started getting more into digital marketing and web development. I also completed some courses on HTML/CSS and JavaScript.

As usually happens, the road led me to SEO and I started gaining more interest in the field of website optimization by reviewing courses and reading guides on best SEO practices. I started doing some minor freelance jobs related to website maintenance and basic SEO and soon I landed my first SEO role as SEO Project Manager and Link Builder.

Comprehensive SEO Experience (Holistic SEO Strategy)

Since 2016, I’ve worked in various SEO roles (as you can see from my LinkedIn profile), mostly full time, but I’ve also handled part-time and freelance projects. When it comes to SEO, I’ve worked on the on-page side, off-page and link building, content management, and technical SEO. I’ve also worked on a lot of website design and development projects, including website redesigns.

I’m happy to say that I’ve been on all fronts when it comes to SEO. I’ve worked on sites that were hit by Google algorithm updates; sites where traffic was like a rollercoaster; sites hit by manual penalties. Along the way, there have been success stories, but also disappointments and traffic losses—then recoveries and so on. The cycle continues. 🙂 Still, I’ve learned a lot along the way. I did a lot of testing—some things worked, some didn’t. Yes, I’ve made mistakes, but never repeated them twice and always tried to learn. Digital marketing is changing—not just SEO—and staying up to date is important for me: networking, reading forums and discussions, listening to podcasts. These are some of the ways I stay active and current. So when I recommend an action, it’s filtered through tested reality rather than theory alone.

I don’t know the number of sites I’ve worked on (audited and actively worked on)—I wish I did—but I do think the number is in the hundreds region. That volume gives me pattern recognition on what actually moves the needle across different business models.

I’ve worked on different kinds of projects including:

• Local businesses
• Ecommerce businesses (online stores)
• News and publishing sites

I find this one of my strengths, as it helped me gain a sort of holistic approach to SEO and look at SEO from different perspectives, especially when auditing a site and coming up with a roadmap or a game plan for the website.

SEO + Operations Integration

I have a lot of experience with operations management, remote team management and project management. I’ve been working as an Operations Manager for a company Deep Blue Ventures where I do:

• Team Management: Lead a remote team, delegate tasks, and ensure smooth workflow.
• Internal Websites: Oversee SEO, content, backlinks, UX, and social media (Pinterest, YouTube, Facebook) for 6 sites.
• Client Websites: Audit, strategize, and manage SEO for eCommerce, local, and SaaS clients; handle client communication.
• Operations: Manage finances, budgeting, workflows, and team efficiency.

I’m also involved in other part-time projects where I help certain businesses build their online identity through SEO and other channels. This blend of strategic SEO and operational management means recommendations don’t stall—they get executed.

Because of my experience with remote team management, I can handle complex and long projects related to your digital marketing and web development strategy. This includes: using a project management system, creating SOPs (I use Loom almost every day), delegating tasks to my team members, weekly meetings, reporting, resolving conflicts inside the team. Operations management is one of the most important aspects of my work. I especially want to say that I easily integrate into pre-existing processes and into existing teams. We can also work this way, as I’m very flexible with my working style.

My Holistic, Multi-Channel SEO & Brand Building Philosophy

For me SEO is not just the website—it’s more than that: your Google Business profile, social media accounts, your branding signals and your brand position, discussions about your business, reviews of your products or services. This is how I approach SEO. Yes, a website is important and the foundation, but I focus on multimodality and different channels relevant to your business. I talk more about this approach under Online Business Development and Brand Building.

It’s about multi-channel brand building—earning direct searches, trust signals, and sustainable organic growth.

Industry Perspective & Critique

I also want to point out that you will see me criticizing Google and other tech giants a lot. Things are far from perfect in that area and I’m not happy with some of Google’s decisions (especially since HCU updates and post-2022 Google updates harming thousands of websites). Also, tech giants using publishers’ content for training and their own AI products, but not compensating them. Tech giants being too greedy… cough.. However, this is a whole other area and I do have a LOT to say here, but this is a topic for another time and place. Write to me if you want to discuss this more. Happy to jump on a call.

Values & How I Work

I’m a kind person and that’s one of the most important things in my life in general, not just work. Spread kindness everywhere—that thing is free. Along the way, I’ve worked with so many people. I have managed to establish some genuine connections with a lot of people. With some of them I’ve become friends and also co-workers, as I still work with a lot of them on different projects.

Fully transparent here. I will tell you how it is and don’t sugarcoat anything. Sometimes I’m too direct. It could be due to my personality or mentality, but it’s how I am. So you get honest insights quickly—no fluff—paired with implementation discipline.

Strategy & Budget Philosophy

I’ll use my experience, best practices, case studies, and projects I’ve worked on to come up with a long-term and effective strategy for your business that’s in line with your budget. I don’t work in a way where I suggest you do this or that just for the sake of doing it. I’m all for allocating a budget in a smart way that will bring good ROI and long-term results for your business. This means carefully picking what’s best for your business and how you can reach your potential customers via the right channels.

Efficient allocation prevents wasted spend and accelerates compounding gains.

Communication, Reporting & Human Connection

I’m all for reporting. You can expect daily, weekly, and monthly reports from me. I like to talk a lot and (either via a video call or in person). Human connection is important to me. You can see that I’m very open in my description, because: If I’m a mystery to you, how can we connect and work together? That’s what it is about at the end, honestly. Clear cadence keeps you informed, confident, and aligned.

Let’s Connect – Take the Next Step

If what you’ve read resonates and you want to explore working together, reach out to me via email or book a call—I’d be happy to learn more about your business and see how I can help.

On a short introductory call I can quickly assess where you may be losing organic leverage, outline 1–2 priority moves, and we can decide if there’s a fit to go deeper. No obligation.

Prefer email? Send me a quick note with your site URL and your main challenge.

Email: [email protected]
Book a Call: Looking forward to talking with you.
— Slava