Ecommerce SEO Services
Running an online store means more than just listing products. To be found, trusted, and chosen by customers, your ecommerce website needs to rank well in search engines. That’s where ecommerce SEO comes in.
Our ecommerce SEO services help your store attract the right audience, build credibility, and boost sales through a combination of on-page optimization, technical SEO, content strategy, and link building.
Full-Site SEO Audit
We start by evaluating your site’s SEO foundation, including structure, crawlability, content, and keyword usage. We assess how well your store performs in search results and pinpoint what needs fixing. Please, review this page to get familiar with the website audit process.
Product Page Optimization
We optimize your product pages with:
- Unique, keyword-rich titles and meta descriptions
- Clear, compelling product descriptions that provide enough value for search engines and users
- SEO-friendly URLs
- Schema markup for rich results (like reviews, price, and availability)
- High-quality images and alt text (image metadata)
- FAQs and user-generated content (customer reviews) to boost relevance and trust
The common issues I see on eCommerce sites include improperly configured product schema markup, a lack of customer reviews from verified purchases, out-of-stock pages that are not handled properly, and URL or canonicalization issues.
Product Collection (Category) Optimization
This is a crucial aspect of your ecommerce store that’s often overlooked. Your products should be grouped based on shared characteristics, functions, or intended uses.
Many people ask me whether these pages should be indexed, and I always say yes. The reason is simple: when potential customers search, their ecommerce journey often begins with broad terms like “gold plated earrings.”
That’s why having an indexable and optimized collection page for all your gold-plated earrings can attract valuable traffic.
We structure and optimize your product categories for clarity and keyword targeting, making it easier for both users and Google to navigate your store. This includes internal linking, metadata, and content recommendations.
Technical SEO Setup
We help with:
- Clean URL structures
- Sitemap submission
- Robots.txt review
- Canonical tags
- Fixing crawl errors, 404s, and redirect issues
- Ensuring mobile-friendliness and page speed
Blog and Content Strategy
Content drives SEO. We build content strategies based on keyword research and your products, helping you:
- Create blog content that answers customer questions and builds topical authority
- Build keyword clusters (primary + secondary keywords)
- Add internal links from content to product/category pages
- Use meta tags, headers, and structured formatting effectively
- Optimize image SEO and use rich media to boost engagement
When it comes to the content strategy, it’s IMPORTANT to focus on the bottom-funnel content. What is that? Bottom-funnel blog content refers to content created for users who are ready to make a purchase and are looking for final confirmation, comparison, or reassurance before buying. These visitors are at the end of the buyer’s journey.
Why It’s Important:
- It targets users who already know what they want.
- It supports decision-making and increases conversion rates.
- It naturally includes long-tail transactional keywords.
If you’re running an ecommerce store, this type of content can be a powerful tool to turn search traffic into sales.
Examples:
- “Best [Product Type] for [Specific Use]” (e.g. Best trail running shoes for flat feet)
- “[Product A] vs. [Product B]: Which One Should You Buy?”
- “Top 5 [Category] for Under $100”
- “Why [Your Product] Is Worth It: Real Customer Stories”
- “Is [Your Product] Right for You? Here’s What You Need to Know”
Mid-funnel content (like product guides, “how to choose” articles, or use-case examples) helps educate potential buyers and build trust while they’re still deciding. It’s great for nurturing interest and keeping your brand top-of-mind.
Top-funnel content (like general tips or trends) can bring in broad traffic, but it often doesn’t convert—so it’s best used carefully. It works well for brand awareness or email list building, but can be a waste of budget if you need direct sales quickly.
Keyword Research & Planning
We identify short-tail and long-tail keywords your audience is searching for, including high-intent commercial queries. Then we help you cluster, prioritize, and target them across your site and content plan.
User Experience (UX) Optimization
UX directly impacts SEO and conversions. We help ensure:
- Easy navigation
- Logical product categorization
- Fast loading speeds
- Seamless checkout
- Strong mobile performance
- Accessible, user-centered design
Review Strategy & UGC
Over the years, I think this has become one of the crucial aspects of any SEO strategy and I would place it very high on the list. We guide you in collecting and showcasing authentic customer reviews.
For SEO:
- Google values fresh, unique user-generated content (UGC) like reviews.
- Reviews help target long-tail keywords naturally (e.g. “runs small,” “great for oily skin”).
- They enrich your Product schema markup, making your listings eligible for rich results (stars, ratings).
- Frequent reviews keep product pages updated, signaling relevance to search engines.
For Customers:
- People trust other people more than brand claims — reviews offer social proof and reduce buying hesitation.
- They answer real questions, address objections, and often mention use-cases that help others decide.
- More reviews = higher credibility = more sales.
Link Building & Authority Development
We help you build domain authority through:
- PR opportunities and mentions
- Guest posting and contributor outreach
- Resource and review page submissions
- Link-worthy content like infographics and guides
For many ecommerce sites I’ve audited and worked on, this was the missing piece of the puzzle — they lacked high-quality, contextual backlinks. What’s important here is building links to pages that are already performing well (for example, pages ranking between positions 4 and 12 in search engines for their main keywords), so we can push them further up in the SERPs with backlinks.
The relevance of the linking domain is key — ideally, we want backlinks from sites in similar or complementary niches. For instance, an article about fashion trends would naturally link to an online store that sells straw hats.
When choosing a domain to build links from, we always focus on the following criteria:
- The domain must have organic traffic
- The domain must have quality backlinks (i.e. referring domains linking to it)
- The site should have high-quality content and rank in the top 10 for relevant keywords
- The content should not be overly promotional
- The site should avoid spammy linking practices
Another important aspect is the use of anchor texts — they should appear natural, using a mix of exact match, partial match, branded, generic, and long-tail anchors.
The biggest takeaway here is that the most valuable backlinks come from pages already ranking in the top 10 or top 20. The reason is simple: search engines like Google already “trust” and value those pages. Ideally, your backlinks should come from these kinds of sources.
Over the years, I’ve done extensive testing and can say with confidence that one backlink from a page ranking in the top 10 is more valuable than three guest posts on random sites, even if those sites have good metrics.
SEO Analytics & Tracking
Using tools like Google Search Console, GA4, and Bing Webmaster Tools, we track performance metrics including:
- Clicks and impressions
- Keyword positions
- Page engagement
- Bounce and conversion rates
- Indexing health
However, the most important metric for any ecommerce store is conversion rate – % of visitors who complete a purchase. Crucial for measuring how well your site turns traffic into sales. Tracking the visitor journey is essential for understanding how users interact with your ecommerce site and where they might drop off before converting. Here’s how to break it down and what to track at each stage:
| Stage | Description | Key Metrics to Track |
|---|---|---|
| Awareness | User first discovers your brand (usually through search, ads, or social) | Impressions (Google Ads, organic) Click-Through Rate (CTR) Traffic source |
| Interest / Browse | Browsing product/category pages | Pageviews per session Time on site Scroll depth Bounce rate |
| Consideration | Adding to cart, reading reviews, comparing | Add-to-Cart rate Product detail views Internal search terms used |
| Intent / Checkout | Begins checkout or fills in details | Checkout initiation rate Cart abandonment rate Form drop-off points |
| Purchase | Completes the order | Conversion rate Average order value Payment method usage |
| Post-Purchase | Confirmation, upsell, retention, support | Order confirmation events Email opens/clicks Repeat purchase rate |
Why Ecommerce SEO Matters
Whether you’re selling handmade goods, electronics, or specialty food items, your store is competing with thousands of others. Ecommerce SEO makes you visible, credible, and relevant – not just to search engines but to real people ready to buy.
It’s not about chasing rankings for the sake of it. It’s about creating a search-optimized, user-friendly experience that helps you grow.
We don’t just set it and forget it. SEO is ongoing. We monitor trends, algorithm updates, and emerging technologies (like AI-driven tools) to keep your store optimized and ahead of the curve.