The web is changing fast. AI Overviews, chatbots, and voice assistants often answer a query without ever sending a click. The brands that thrive are the ones users already know by name. That’s why I focus on building brand demand—so prospects type your name first and ask search engines for you specifically.

• Trust drives sales: 81 % of shoppers say they must trust a brand before they buy.
• UGC (user generated content) is gold: 92 % of consumers trust user‑generated content (UGC) over traditional ads.
• AI visibility is the new SEO: Generative Engine Optimisation (GEO) ensures LLMs cite your brand when answering users.

Standing out in the market, making people search directly for your business and services has never been more critical.

Quality First – Delighted Customers Fuel Your Brand

No campaign can out‑market a poor product. I start by reviewing your offer, fulfillment and customer‑service processes because a satisfied user or customer is the ultimate marketing engine. Five‑star reviews, organic referrals and social proof all begin with genuine satisfaction.

Multichannel Amplification

I spread your message across:

• Organic search (technical & on‑page SEO)
• Social media
• Forums and discussions (Reddit, specialist boards, Quora)
• Business listings & review platforms
• Email marketing

You may not need to focus on all of the aspects above, but a multimodal approach is important, because it will help your website and your overall SEO.

Your Website – The Most Important Medium

People love websites that are easy to use, where they can find all the information they need to make a purchase or book a consultation.

Users form an opinion in 50 milliseconds. A fast, intuitive site can double conversions and brings 74 % of visitors back. That’s why our sister service Website Design & Development dives deep into:

• Consistent branding (colours, logo, typography)
• A clear Unique Value Proposition (UVP) above the fold
• UX/UA best practices, accessibility & Core Web Vitals
• Schema markup for AI and search engines
• Persuasive copy + friction‑free checkout/booking flows

Entity SEO & Multimodality

What Is Entity SEO?

Entity SEO shifts focus from individual keywords to the people, places, products and concepts that Google’s Knowledge Graph (and other AI systems) understand.

• I map your brand, products and expertise to schema.org (Organization, Product, Service), link them with sameAs, and reinforce them across external properties.
• I structure content for Generative Engine/Aanswer Engine Optimisation (GEO/AEO) so AI Overviews, ChatGPT, Perplexity and others cite and link back to you.

Your SEO is far more than website tweaks. External signals matter:

• Customer reviews (Google Business Profile, industry directories)
• Discussions & comments (social media, forums)
• Social media presence (quality posting & engagement)
• Paid advertising (Google Ads, Meta Ads)
• Email marketing (your fully owned channel)
• Traditional marketing (print, signage, TV)

Social Media Marketing – Where I Focus

Focus your efforts on the channels where your potential customers actually spend their time. In my case, I’ve concentrated specifically on Facebook, YouTube, and Pinterest, as these platforms align best with my audience and goals. I don’t have much experience with Tik-Tok and Instagram marketing.

Facebook – The Millennial Goldmine

Millennials still scroll Facebook in their leisure time. I tailor strategies to entertain first, sell second, and use Meta Ads to seed real followers. Viral posting, A/B testing and consistent cadence are essential.

YouTube – Video Production With Range

Our team of designers and editors creates both AI‑generated videos (AI voice‑over with bespoke visuals) and live‑action content with professional actors. Expect:

• Scripts optimised for SEO & engagement
• Shorts, mid‑form and long‑form formats
• Data‑driven improvements via audience analytics

Pinterest – Visual Discovery Traffic

Perfect for niches where visuals sell: home improvement, crafts, fashion, food. I A/B test pin layouts, text overlays and CTAs; we’ve also run Pinterest Ads for extra reach.

Reddit Marketing & User‑Generated Content (UGC)

Reddit has become one of the fastest-growing platforms in recent years. Google has been pushing Reddit more in search results, favoring user-generated content sites as part of its strategy to combat AI-generated spam.

Get Noticed on Reddit

Reddit is one of the most underutilized yet high-potential platforms for reaching niche, highly engaged audiences—especially those with strong purchase intent. But breaking through on Reddit requires more than ads or generic posts. It demands authenticity, timing, and a deep understanding of each subreddit’s culture.

Success comes from identifying communities where people are actively researching, comparing, and deciding what to buy. With the right strategy, it’s possible to tap into organic conversations, position products naturally, and earn credibility without looking like a sales pitch.

Done right, Reddit drives high-converting traffic and builds trust in a way few platforms can match—delivering real results from real conversations.

Does this sound like you?

• You have a great product your customers love—but you can’t find enough customers profitably to hit scale.
• Maybe you’ve got a reputation problem on Reddit.
• Or SEO is less effective because Reddit is taking up room in the SERP.

I can work as an extension of your team to crack into high‑intent communities, monitor trends and sentiment, and report performance so your budget drives the sales you need.

My professional Reddit management services include:

1. Demographic & audience analysis
2. Reddit research to find high‑value subreddits
3. Content creation that speaks Reddit’s native language
4. SEO optimisation so threads rank in Google
5. Reporting, data & analytics
6. Reddit Ads where paid makes sense

Email Marketing – Your Owned Channel

Email remains one of the most powerful and cost-effective marketing tools available—because it’s not rented. Social media platforms can throttle reach overnight, ad costs rise, and SEO algorithms shift, but an email list is a direct, permission-based line to customers that no algorithm can take away.

A well-executed email strategy goes beyond monthly newsletters. It starts with compelling lead magnets that attract the right audience, followed by intelligent segmentation that ensures the right message reaches the right person at the right time. Automated sequences—welcome flows, nurture journeys, reactivation campaigns—guide subscribers through the buyer’s journey, increasing trust, driving conversions, and maximizing customer lifetime value.

This owned channel not only builds resilience against platform dependency but also turns passive subscribers into loyal brand advocates through consistent, personalized communication.

Optimise for AI Search (GEO / AEO)

Search is evolving fast—traditional rankings are no longer the only game. Voice assistants, AI Overviews, and chatbots now surface answers directly, often without showing standard search results. In this new landscape, being cited by generative engines is the next frontier of visibility.

To earn mentions in AI-powered results, content must be structured and machine-readable. That means using JSON‑LD markup, llms.txt files, concise answer blocks, and well-organized schema that helps large language models understand, trust, and cite the content accurately. This approach—often called Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO)—ensures that content isn’t just found, but selected as the source of truth.

Ready to Become the Brand Customers Search for by Name?

Book a free 30‑minute strategy call and let’s map out a plan that:

1. Delights users with a standout product or service
2. Turns those users into vocal advocates online
3. Makes AI, search engines and social feeds amplify your story

▶ Schedule your call now or email [email protected]—let’s build the brand you deserve.